RAPID RESPONSE

EXAMPLE
Combatting a Rumor

THE PROBLEM
A rumor is circulating that a business is slated to close. Although untrue, the effect of the rumor is a loss of customers. Can InfoVine’s rapid response technology help the store squelch the false rumor that’s causing customers to shop elsewhere?

THE SOLUTION
Yes. The store’s owners can compose a letter of rebuttal, send it electronically to InfoVine, together with customer data. InfoVine’s rapid-response technology and postal expertise assure that the rebuttal letter is in the hands of customers immediately, at the most favorable postage rate available.